the pavilion store Schiphol airport

The Pavilion store will immerse customers in the world of coffee and offers a 360-degree view of the surrounding lounge and onto the runway.

It is the largest Starbucks airport store in the EMEA region and the displayed Starbucks wordmark, made out of woven black steel wire and green leather sleeves , is the largest in the world. We created this wordmark by looking at the exquisite typography designs, of Dutch design master Wim Crouwel.

The store has many unique design aspects including the ceiling which is reminiscent of the Dutch polder landscape, visible while flying in and out of Schiphol. Inspired by Amsterdam’s diamond industry, the ‘bean wall’ showcases the world’s most rare and exquisite coffees where the Starbucks Reserve coffee beans are displayed like precious jewels.

Photography | Tycho’s Eye Photography